BACKGROUND
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The Earthed Summit 2023 is a day of talks and discussions from over 30 ecosystem restoration teachers that celebrate the human potential to restore nature. The day focused on how how we can all actively participate in regenerating our local areas – whether that’s a windowsill, balcony, garden, disused community space, farm, river, coastline or forest.

SOLUTION
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The campaign identity builds on what was originally created for the Earthed visual identity but gives it, its own distinct look using a set of biomorphic shapes that are deliberately abstract whilst still giving a sense of being organic and lifelike. The shapes have been drawn to be evocative of lifeforms that appear on land and underwater without being too literal of a particular plant or animal. The orange and red from the existing Earthed identity were paired to create a distinct sub-brand.

Photography by Zak Avery.