Intro

Arthur Stovell is a multi-disciplinary designer combining his extensive experience to create meaningful and engaging work.

Case studies

Earthed Summit 2025

Campaign

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Earthed Summit 2025

Campaign

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Brighton Veterinary Cardiology

Brand Identity

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Brighton Veterinary Cardiology

Brand Identity

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Forest IQ

Brand Identity

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Forest IQ

Brand Identity

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Shoreride

Brand Identity

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Shoreride

Brand Identity

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Deforestation Free Finance

Brand Identity

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Deforestation Free Finance

Brand Identity

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William Morris Design Line

Brand Identity

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William Morris Design Line

Brand Identity

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All works

Purpose-driven and meaningful work, crafted with rigor, strategy, attention to detail and empathy.

Journal

Ethics

How I Built a Freelance Design Practice Focused on Sustainability and Purpose-Led Clients

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When I went self-employed in 2018, after leaving my role at Pentagram, I took a leap that felt equal parts exciting and uncertain. I knew I wanted to build a design practice that wasn’t just about producing beautiful work—it needed to mean something.

Creativity

Creating space for unexpected results and happy accidents

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In an age where AI tools, algorithms, and endless online inspiration shape so much of the creative process, it’s becoming increasingly important to step away from the screen and reconnect with ways of making that feel tactile, imperfect, and human.

Design

The Value of Freelance Design: How Independent Designers Deliver Studio-Quality Work

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In today’s design landscape, there’s often a perception that only large studios or agencies can deliver high-quality, polished creative work. As a freelance designer, I’ve seen this assumption challenged time and again.

Freelance

Why I Chose to Stay a Freelance Designer Instead of Growing a Studio

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Since going self-employed in 2018, I’ve gone back and forth more times than I can count on one big question: should I stay a solo freelancer, or grow into a studio—maybe even hire a junior designer?

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